As a customer of online grocery store Ocado I receive regular emails from them. This week, I was given the opportunity to win £100 just for Liking their page, in celebration of the fact that they’ve reached 5,000 fans (they’re now fast approaching 8,000). 

Other than the chance to win £100 I wasn’t sure what I stood to gain by Liking them, but the chance to win was a good enough pull. The bottom of the email was signed off with another social media link (the one that usually appears) inviting me to “Follow our van”.

The page itself is fairly bland, but FULL of positive sentiment apparently posted by people who just love the brand and the service, with plenty of people writing on the wall to propound the quality, promptness and convenience Ocado offers. Such is the quantity of this love that one has to click for more posts at least 10 times before getting back to the last post by the brand, which relates to a special offer. It wasn’t posted long ago, it’s just that the fans REALLY love Ocado and want to tell the world. Not a bad position to be in.