This weekend I was visiting my girlfriend’s family in Nottingham. Whilst idly watching the streets go by from the back seat of the family car I spied the faithful Facebook logo and Like thumbs-up icons that my eyes have become trained to see over this last week. It was on the front of an estate agents that deals with students.

The little speech-bubble area in the top left-hand corner of the window, which invited me to like them, was somewhat overshadowed by the giant orange advert proclaiming that they’ve not only giving away houses, but games consoles too. A pretty savvy deal-sweetener to get students to rent through you, I’d say.

The page itself is fairly uninteresting and relatively new. It currently has 37 fans, who will receive updates regarding new, available flats. This page’s existence, though, is only necessary during the few months of the year when students are looking for flats, rather than any sort of year-round service. Perhaps, then, they should focus on being a point of contact for their current tenants for 10 months of the year, and on the salesy available flats part for the other 2.