More late night telly driving me to Facebook - luckily this is the 2 (or even 3) screen generation, and I could do so without having to move from the groove in my sofa. Not really a call to action or an invitation, but it’s interesting to see a brand moving towards signing its ads off with a Facebook URL instead of a branded one - accepting the increasingly common point of view that the days of the branded microsite are numbered.
Now. This Facebook journey is rather a long one. In fact, it lasts roughly as long as it takes for a 15 year old boy to have two wanks. As you’ll have come to expect from Lynx, it is laden with innuendo, sexy girls and borderline softcore porn.
I’m invited to play “Lynx Fallen Angel Now” and questioned as to whether Kelly Brook will fall for me. I gladly oblige and start interacting. Video content follows, loosely based around the idea of angels on earth, who are looking to find the perfect mate for their Arch Angel - Kelly. Featuring pictures from your own Facebook friends integrated into the video, the angels discard potential dates and eventually settle on you.
You are then quizzed by the angels, inputting details like your shoe size and where you’d like to meet Kelly on a date - you can choose from a list of generic date places or enter your postcode.
It turns out that you are, in fact, Kelly’s perfect mate and she starts waking up from her slumber with noises bordering on orgasmic. And what’s that in her hand? Why it’s a picture of you! (well, it’s me).
From here on in it gets even saucier, as Kelly has to have a shower. And you have to watch. It’s pretty steamy, in every sense of the word. Once she’s done with that, she’ll ask you what she ought to wear, and then models the skimpy number of your choice, which you can either “accept” or change.
And now she’s ready for your date. And guess what? If you put in your postcode earlier on she’ll actually appear on a Google Streeview image at your postcode! Overall, a great brand experience if you are the target market - a horny teenage boy who doesn’t know any better, and whose mum has installed Net Nanny to keep you off the real porn sites. Pass the tissues.